SEO Archives - Algo Digital

Is Your SEO Strategy Ignoring the User? Here’s What to Fix

You can have a technically perfect website, impressive backlinks, and content that ticks every SEO box—but if users land on your site and bounce quicker than a kangaroo on caffeine, something’s gone wrong. The truth? Google isn’t just grading your site based on code or keywords anymore. It’s watching what users do. If your SEO strategy ignores real user behaviour, it’s like throwing a party where nobody shows up. Or...

How to Align SEO and PPC for Long-Term Search Success

If you’ve ever sat in a marketing meeting where the SEO team is talking backlinks while the PPC team is obsessing over clickthrough rates, you’ve probably witnessed the great search divide. But here’s the thing: SEO and PPC don’t need to live on opposite sides of the room. When they work together, the results aren’t just good—they’re genuinely impressive. In this guide, we’ll break down how to align SEO and...

If Keywords Were Stocks, Here’s How You’d Build a Winning Portfolio

If you’ve ever looked at your keyword list and thought, “There’s got to be a smarter way to manage this,” you’re not alone. SEO isn’t just about finding the right keywords—it’s about choosing the right mix, at the right time, for the right intent. Let’s reframe this. What if keywords were like stocks? Instead of randomly chasing high-volume terms like a meme trader on a sugar rush, imagine building a...

SEO vs PPC vs Both: When to Use What, and Why

If you’ve been wondering whether to invest in SEO, PPC, or both—congratulations, you’re asking the right question. It’s a classic digital marketing conundrum. Some swear by organic traffic. Others love the immediate impact of ads. And then there are those of us who say, “Why not both?” But here’s the thing: the real answer isn’t about loyalty to one side or the other. It’s about knowing when each one works...

How often should I conduct an SEO audit?

Introduction: Why SEO Audits Are Non-Negotiable in 2025 SEO isn’t a one-time fix—it’s an ongoing process. Search engines update their algorithms constantly, websites evolve, and competitors adjust their strategies. If you’re not running regular technical SEO audits, you could be unknowingly losing rankings, traffic, and revenue. But how often should you conduct an SEO audit in 2025? The answer isn’t one-size-fits-all. Some websites need frequent audits, while others can get...

Why Corporate Teams Need SEO Training: The Competitive Advantage

Introduction: Why SEO Training is a Must for Corporate Teams In today’s digital landscape, ranking on Google isn’t just a marketing concern—it’s a business necessity. Yet, many corporate teams still rely on outdated SEO tactics or leave search visibility entirely in the hands of external agencies. The result? Missed opportunities, wasted ad spend, and a struggle to compete with industry leaders who’ve embraced SEO corporate training. SEO isn’t just about...

Common SEO Audit Mistakes to Avoid in 2025

Introduction: The SEO Audit Mistakes That Could Cost You in 2025 SEO in 2025 is faster, smarter, and less forgiving than ever. Google’s algorithms have evolved, AI-driven search is taking center stage, and technical SEO audits are no longer just a "nice-to-have"—they’re essential. But here’s the problem: most SEO audits fail to deliver results. Why? Because they miss critical technical issues that hold websites back. Maybe your site looks great,...

Does Submitting a Sitemap Help with Indexing?

Getting your website indexed by Google is crucial for appearing in search results. While submitting a sitemap is often recommended, does it actually help with indexing? And if so, how do you ensure it works effectively? This guide will explain what a sitemap does, whether it guarantees indexing, and how to fix common issues that might prevent Google from including your pages. If you're struggling with website indexing or planning...

How to Identify Search Intent Using SERP Analysis

Google’s search results aren’t just a random list of pages—they’re a direct reflection of what the search engine believes users want. If you’re optimizing content without considering search intent, you’re missing a crucial part of SEO. Understanding search intent helps ensure that your pages align with what users are actually looking for. If your content doesn’t match the intent behind a query, it won’t rank well—no matter how well-optimized your...

Advanced SERP Analysis: How to Optimize Content for Search Intent

Ranking on Google isn’t just about choosing the right keywords—it’s about understanding search intent and delivering exactly what users expect. If your content doesn’t align with what Google sees as the best answer, it won’t rank well, or worse, it might rank but fail to convert visitors. So, what happens after you’ve identified search intent? How do you take that knowledge and optimize your content to actually rank? That’s where...