Blog - Page 8 of 13 - Algo Digital

E-A-T and YMYL in 2025: A Guide for Finance and Healthcare Websites

SEO in 2025 is as competitive as ever, and while algorithms may change, some things remain constant—like Google’s obsession with E-A-T (Expertise, Authoritativeness, and Trustworthiness) and YMYL (Your Money or Your Life). If these acronyms sound like something out of a sci-fi movie, don’t worry—they’re here to protect us from misinformation, not invading aliens. And yes, they’re still incredibly relevant, especially if your website deals with finances or healthcare. This...

Why SEO Is Not About Guaranteed #1 Rankings

In the world of digital marketing, SEO (Search Engine Optimization) is often misunderstood as a magic bullet for achieving top search engine rankings. While SEO is undeniably a powerful tool for increasing website visibility and driving organic traffic, one of the most common misconceptions is that it guarantees a #1 ranking on Google or other search engines. Unfortunately, this myth is perpetuated by some SEO providers who make unrealistic promises,...

4 Factors to Consider When Selecting a White Label SEO Audit Partner

Selecting the right partner for white label SEO audits is a critical decision for any agency. The success of your SEO services often depends on the accuracy, clarity, and usability of the technical insights they provide. A good partner will help you deliver seamless, branded solutions to your clients, enabling you to focus on growth and strategy. Technical SEO audits play a vital role in identifying issues that impact website...

Stirring Up SEO Success with Smart Internal Links

When it comes to SEO, everyone’s quick to talk about backlinks and keywords (and yes, they’re still the MVPs of the game). But let’s shine a light on a powerful, often-overlooked player: SEO internal links. These are the connections within your site that guide users to discover more content and help search engines better understand your structure. And the best part? Unlike backlinks, they’re entirely under your control. Yet, finding...

What is On-Page SEO Optimisation Success?

To succeed online, you need a solid grasp of on-page optimisation, which is essential for running successful SEO campaigns. A key part of on-page SEO that is often overlooked is meta tags. These help search engines understand your page content and can make a big difference in boosting click-through rates from search results. Content quality is just as important for successful on-page SEO. Engaging, high-quality content not only meets user...

Is SEO Really Dying? The Surprising Truth About the Future of Search Engine Optimisation

The Rumours of SEO's Demise Have Been Greatly Exaggerated Despite what you may have heard, search engine optimisation (SEO) is far from dead or dying. In fact, SEO remains a critical component of any comprehensive digital marketing strategy. While the landscape is constantly evolving, the fundamental principles of optimising your online presence to rank higher in search results have never been more important. Naysayers may claim that SEO is no...

How to Conduct a Killer Technical SEO Audit (Even If You’re a Total Beginner)

What is a Technical SEO Audit and Why Does it Matter? Alright, let's dive into the nitty-gritty of technical SEO audits and why they're a big deal. If you're serious about getting your website to rank higher, you can't just slap some keywords on a page and call it a day. That's where a proper technical SEO audit comes in handy. Think of it like a full-body check-up for your...

The Definitive Guide to Creating Buyer Personas

Understanding the Importance of Buyer Personas for SEO Developing comprehensive buyer personas is a critical component of any successful SEO strategy. By deeply understanding your target audience, you can create content that resonates and drives measurable results. Buyer personas go far beyond basic demographics - they paint a vivid picture of your ideal customer, their pain points, motivations, and online behaviours. This intelligence allows you to craft SEO-optimised content that...

Dominate Your Niche with a Winning Content Strategy for SEO

Understand the Fundamentals of Content Strategy for SEO Success Working on a winning content strategy for SEO success is non-negotiable in today's digital world. Brands that fail to adopt a data-driven, user-centric approach to content will quickly fall behind their competitors. The fundamentals of an effective content strategy are clear - you must intimately understand your target audience, conduct thorough keyword research, and develop a structured framework to guide content...

Dos and Don’ts of Buying Backlinks

In the world of search engine optimisation (SEO), backlinks remain one of the most critical ranking factors. Backlinks are links from external websites that point back to your own site. The more high-quality, relevant backlinks your site has, the better it will perform in search engine results pages (SERPs). However, the process of acquiring backlinks is not as straightforward as it may seem. There are certain dos and don'ts that...