SEO Audit Archives - Algo Digital

What Are the Best SEO Optimizations You Can Do in Shopify Without Using Plugins?

Shopify is known for its simplicity and speed, but optimizing your store for SEO without relying on third-party plugins requires a bit more attention to detail. Fortunately, many of the most effective SEO strategies can be implemented directly within Shopify’s native setup. Here’s a breakdown of the best non-plugin SEO optimizations for Shopify store owners: 1. Optimize Titles, Meta Descriptions, and URLs Start with the basics: craft clean, keyword-rich product...

Fix These 5 Technical SEO Issues in WordPress Before Google Notices

If you’re using WordPress, you’ve already made a smart choice for SEO. It’s flexible, well-supported, and packed with plugins that can help you rank higher. But here’s the catch: most WordPress sites—even good ones—are sitting on a pile of technical SEO issues that quietly chip away at their performance in Google. And when Google notices (because it will), you might find your pages slipping down the rankings or not showing...

Fixing Your Low CTR in Search Console

You’re showing up in search. That’s great. But no one’s clicking. Not so great. Low click-through rate (CTR) in Google Search Console is one of the most frustrating problems for website owners and SEOs. It’s like being on stage in front of a crowd and no one claps. You’re visible, but invisible at the same time. So, let’s talk about why that happens—and what you can do to finally get...

How to Identify and Fix Keyword Cannibalization Using Screaming Frog’s Ngram Analysis

When it comes to SEO, keyword cannibalization is one of the more sneaky issues that can quietly hurt your rankings. Many websites unknowingly create multiple pages that target similar keywords, competing with themselves and diluting their authority. Fortunately, Screaming Frog SEO Spider’s Ngram Analysis feature offers a powerful way to detect overlapping keyword usage and tackle cannibalization at scale. In this article, we’ll walk through how to use Ngram Analysis...

Should You Target the Same Keywords with SEO and PPC? It Depends—Here’s Why

If you’ve been in a meeting where someone confidently declares, "Let’s just target all our SEO keywords in PPC too!" you’re not alone. On paper, it sounds efficient. If a keyword is valuable, surely you should cover it from every angle, right? Well… sometimes. Like most things in marketing, the answer is: it depends. There are times when it makes perfect sense to double up on keywords in both SEO...

Fixing High Bounce Pages: What Your Analytics Is Telling You (And You’re Ignoring)

You log into GA4. You see a page with great traffic... but a bounce rate that makes your coffee go cold. Frustrating, right? You’ve done the hard part—getting visitors to land on your page. But if they’re bouncing before they even read your first subheading, something’s up. Here’s the thing: Google notices. And when people bounce, search engines assume your page didn’t meet their needs. That’s bad news for rankings....

How to Align SEO and PPC for Long-Term Search Success

If you’ve ever sat in a marketing meeting where the SEO team is talking backlinks while the PPC team is obsessing over clickthrough rates, you’ve probably witnessed the great search divide. But here’s the thing: SEO and PPC don’t need to live on opposite sides of the room. When they work together, the results aren’t just good—they’re genuinely impressive. In this guide, we’ll break down how to align SEO and...

How often should I conduct an SEO audit?

Search engine algorithms are constantly evolving, and your competitors aren't standing still either. To keep your website ranking and performing well, you need regular health checks in the form of SEO audits. But how often is "regular"? In this guide, we’ll cover: What to know about SEO timelines and effectiveness How often you should get an SEO audit What the SEO audit cycle looks like When to run different types...

Why Corporate Teams Need SEO Training: The Competitive Advantage

Introduction: Why SEO Training is a Must for Corporate Teams In today’s digital landscape, ranking on Google isn’t just a marketing concern—it’s a business necessity. Yet, many corporate teams still rely on outdated SEO tactics or leave search visibility entirely in the hands of external agencies. The result? Missed opportunities, wasted ad spend, and a struggle to compete with industry leaders who’ve embraced SEO corporate training. SEO isn’t just about...

Common SEO Audit Mistakes to Avoid in 2025

Introduction: The SEO Audit Mistakes That Could Cost You in 2025 SEO in 2025 is faster, smarter, and less forgiving than ever. Google’s algorithms have evolved, AI-driven search is taking center stage, and technical SEO audits are no longer just a "nice-to-have"—they’re essential. But here’s the problem: most SEO audits fail to deliver results. Why? Because they miss critical technical issues that hold websites back. Maybe your site looks great,...