SEO vs PPC Archives - Algo Digital

Should You Target the Same Keywords with SEO and PPC? It Depends—Here’s Why

The question of whether to target the same SEO keywords and PPC keywords is a common one in the digital marketing world. The simple answer is: it depends. There's no one-size-fits-all solution, and the optimal strategy depends on your specific business goals, resources, and competitive landscape. This article explores the nuances of keyword targeting in both SEO and PPC, helping you determine the best approach for your situation. Understanding the...

How to Align SEO and PPC for Long-Term Search Success

If you’ve ever sat in a marketing meeting where the SEO team is talking backlinks while the PPC team is obsessing over clickthrough rates, you’ve probably witnessed the great search divide. But here’s the thing: SEO and PPC don’t need to live on opposite sides of the room. When they work together, the results aren’t just good—they’re genuinely impressive. In this guide, we’ll break down how to align SEO and...

SEO vs PPC vs Both: When to Use What, and Why

If you’ve been wondering whether to invest in SEO, PPC, or both—congratulations, you’re asking the right question. It’s a classic digital marketing conundrum. Some swear by organic traffic. Others love the immediate impact of ads. And then there are those of us who say, “Why not both?” But here’s the thing: the real answer isn’t about loyalty to one side or the other. It’s about knowing when each one works...