Blog Archives - Algo Digital

Fixing Your Low CTR in Search Console

You’re showing up in search. That’s great. But no one’s clicking. Not so great. Low click-through rate (CTR) in Google Search Console is one of the most frustrating problems for website owners and SEOs. It’s like being on stage in front of a crowd and no one claps. You’re visible, but invisible at the same time. So, let’s talk about why that happens—and what you can do to finally get...

Why No One Clicks on Your Product Pages (And How to Change That)

Let’s be honest: you’ve put a lot of work into your product pages. You’ve written descriptions, added nice images, maybe even sprinkled in a few SEO keywords. But when you check your analytics, the clicks just aren’t coming in. It’s frustrating. You know your products are solid. So why is no one biting? Here’s the uncomfortable truth: your product pages probably aren’t the problem. The real issue is they’re not...

Stop Ignoring SEO Settings in WordPress (They Actually Matter)

If you’re running your website on WordPress (and let’s face it, most people are), your SEO performance depends on more than just writing great content. There’s a silent crew of settings under the hood that can either help your site shine—or keep it buried somewhere on page 7 of Google. This isn’t about some obscure code tweak or the 37th plugin you think you might need. We’re talking about the...

Corporate SEO Training Day: What to Cover (and What to Skip)

If you’re planning a corporate SEO training day, you already know this: most people in the room won’t be SEOs—and that’s okay. The goal isn’t to turn your team into algorithm-chasing keyword wizards. It’s to give them just enough SEO knowledge to stop sabotaging your rankings... and maybe even help boost them. Here’s what you should cover to make the day actually useful—and what you can skip without guilt. What...

How to Identify and Fix Keyword Cannibalization Using Screaming Frog’s Ngram Analysis

When it comes to SEO, keyword cannibalization is one of the more sneaky issues that can quietly hurt your rankings. Many websites unknowingly create multiple pages that target similar keywords, competing with themselves and diluting their authority. Fortunately, Screaming Frog SEO Spider’s Ngram Analysis feature offers a powerful way to detect overlapping keyword usage and tackle cannibalization at scale. In this article, we’ll walk through how to use Ngram Analysis...

Should You Target the Same Keywords with SEO and PPC? It Depends—Here’s Why

If you’ve been in a meeting where someone confidently declares, "Let’s just target all our SEO keywords in PPC too!" you’re not alone. On paper, it sounds efficient. If a keyword is valuable, surely you should cover it from every angle, right? Well… sometimes. Like most things in marketing, the answer is: it depends. There are times when it makes perfect sense to double up on keywords in both SEO...

Fixing High Bounce Pages: What Your Analytics Is Telling You (And You’re Ignoring)

You log into GA4. You see a page with great traffic... but a bounce rate that makes your coffee go cold. Frustrating, right? You’ve done the hard part—getting visitors to land on your page. But if they’re bouncing before they even read your first subheading, something’s up. Here’s the thing: Google notices. And when people bounce, search engines assume your page didn’t meet their needs. That’s bad news for rankings....

When Is the Right Time to Invest in SEO Corporate Training?

You’ve probably heard that SEO takes time. True. But the part people often miss? So does building in-house SEO knowledge. That’s where SEO corporate training steps in—not just as a “nice-to-have” but as a serious business growth tool. It’s not just for marketing teams, either. Product, content, dev, even C-suite folks—everyone benefits from understanding how search works. So when is the right time to invest in SEO corporate training? Is...

Is Your SEO Strategy Ignoring the User? Here’s What to Fix

You can have a technically perfect website, impressive backlinks, and content that ticks every SEO box—but if users land on your site and bounce quicker than a kangaroo on caffeine, something’s gone wrong. The truth? Google isn’t just grading your site based on code or keywords anymore. It’s watching what users do. If your SEO strategy ignores real user behaviour, it’s like throwing a party where nobody shows up. Or...

How to Align SEO and PPC for Long-Term Search Success

If you’ve ever sat in a marketing meeting where the SEO team is talking backlinks while the PPC team is obsessing over clickthrough rates, you’ve probably witnessed the great search divide. But here’s the thing: SEO and PPC don’t need to live on opposite sides of the room. When they work together, the results aren’t just good—they’re genuinely impressive. In this guide, we’ll break down how to align SEO and...