Blog - Page 3 of 15 - Algo Digital

Corporate SEO Training Day: What to Cover (and What to Skip)

If you’re planning a corporate SEO training day, you already know this: most people in the room won’t be SEOs—and that’s okay. The goal isn’t to turn your team into algorithm-chasing keyword wizards. It’s to give them just enough SEO knowledge to stop sabotaging your rankings... and maybe even help boost them. Here’s what you should cover to make the day actually useful—and what you can skip without guilt. What...

How to Identify and Fix Keyword Cannibalization Using Screaming Frog’s Ngram Analysis

When it comes to SEO, keyword cannibalization is one of the more sneaky issues that can quietly hurt your rankings. Many websites unknowingly create multiple pages that target similar keywords, competing with themselves and diluting their authority. Fortunately, Screaming Frog SEO Spider’s Ngram Analysis feature offers a powerful way to detect overlapping keyword usage and tackle cannibalization at scale. In this article, we’ll walk through how to use Ngram Analysis...

Should You Target the Same Keywords with SEO and PPC? It Depends—Here’s Why

The question of whether to target the same SEO keywords and PPC keywords is a common one in the digital marketing world. The simple answer is: it depends. There's no one-size-fits-all solution, and the optimal strategy depends on your specific business goals, resources, and competitive landscape. This article explores the nuances of keyword targeting in both SEO and PPC, helping you determine the best approach for your situation. Understanding the...

Fixing High Bounce Pages: What Your Analytics Is Telling You (And You’re Ignoring)

You log into GA4. You see a page with great traffic... but a bounce rate that makes your coffee go cold. Frustrating, right? You’ve done the hard part—getting visitors to land on your page. But if they’re bouncing before they even read your first subheading, something’s up. Here’s the thing: Google notices. And when people bounce, search engines assume your page didn’t meet their needs. That’s bad news for rankings....

When Is the Right Time to Invest in SEO Corporate Training?

You’ve probably heard that SEO takes time. True. But the part people often miss? So does building in-house SEO knowledge. That’s where SEO corporate training steps in—not just as a “nice-to-have” but as a serious business growth tool. It’s not just for marketing teams, either. Product, content, dev, even C-suite folks—everyone benefits from understanding how search works. So when is the right time to invest in SEO corporate training? Is...

Is Your SEO Strategy Ignoring the User? Here’s What to Fix

You can have a technically perfect website, impressive backlinks, and content that ticks every SEO box—but if users land on your site and bounce quicker than a kangaroo on caffeine, something’s gone wrong. The truth? Google isn’t just grading your site based on code or keywords anymore. It’s watching what users do. If your SEO strategy ignores real user behaviour, it’s like throwing a party where nobody shows up. Or...

How to Align SEO and PPC for Long-Term Search Success

If you’ve ever sat in a marketing meeting where the SEO team is talking backlinks while the PPC team is obsessing over clickthrough rates, you’ve probably witnessed the great search divide. But here’s the thing: SEO and PPC don’t need to live on opposite sides of the room. When they work together, the results aren’t just good—they’re genuinely impressive. In this guide, we’ll break down how to align SEO and...

If Keywords Were Stocks, Here’s How You’d Build a Winning Portfolio

If you’ve ever looked at your keyword list and thought, “There’s got to be a smarter way to manage this,” you’re not alone. SEO isn’t just about finding the right keywords—it’s about choosing the right mix, at the right time, for the right intent. Let’s reframe this. What if keywords were like stocks? Instead of randomly chasing high-volume terms like a meme trader on a sugar rush, imagine building a...

SEO vs PPC vs Both: When to Use What, and Why

If you’ve been wondering whether to invest in SEO, PPC, or both—congratulations, you’re asking the right question. It’s a classic digital marketing conundrum. Some swear by organic traffic. Others love the immediate impact of ads. And then there are those of us who say, “Why not both?” But here’s the thing: the real answer isn’t about loyalty to one side or the other. It’s about knowing when each one works...

How often should I conduct an SEO audit?

Search engine algorithms are constantly evolving, and your competitors aren't standing still either. To keep your website ranking and performing well, you need regular health checks in the form of SEO audits. But how often is "regular"? In this guide, we’ll cover: What to know about SEO timelines and effectiveness How often you should get an SEO audit What the SEO audit cycle looks like When to run different types...