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Google Business Profile Best Practices: How to Optimise and Stand Out

When it comes to local SEO, your Google Business Profile (GBP) is one of the most powerful tools you have. A well-optimised profile can help you rank higher in local search results, attract more customers, and build trust with your audience. In this guide, we'll cover the best practices you need to follow to ensure your GBP not only shines but stands out among competitors. 1. Claim and Verify Your...

Fix These 5 Technical SEO Issues in WordPress Before Google Notices

If you’re using WordPress, you’ve already made a smart choice for SEO. It’s flexible, well-supported, and packed with plugins that can help you rank higher. But here’s the catch: most WordPress sites—even good ones—are sitting on a pile of technical SEO issues that quietly chip away at their performance in Google. And when Google notices (because it will), you might find your pages slipping down the rankings or not showing...

Recovering from a GBP Suspension: What to Do & How to Get Back Online

When your Google Business Profile (GBP) gets suspended, it can be a frustrating experience—especially if your business relies on local visibility for leads, appointments, or walk-in traffic. Whether you’re unsure why it happened or how to get back online, this guide will walk you through the key steps to recovering your listing and safeguarding it for the future. Why Google Suspends Business Profiles Google may suspend a GBP if it...

What’s Happened to Google Business Profile Posts? Here’s What You Need to Know

If you use Google Business Profile (GBP) to reach local customers, you may have noticed something strange recently—your posts have gone missing. You’re not alone. Many business owners and marketers have reported that their updates (known as “posts” on GBP) are no longer showing up. This change has caused some confusion, and people are wondering: is this a bug or part of a new update from Google? Let’s break it...

Why Did My Organic Traffic Drop? The 5 Most Common Culprits

If you’ve been monitoring your website’s performance, you’ve probably noticed a drop in organic traffic at some point. One day you’re riding high with traffic flowing in, and the next day—nothing. It’s frustrating, but don’t panic. Understanding the reasons behind a drop in organic traffic is the first step toward recovering and getting back on track. In this article, we’ll cover the five most common causes of a drop in...

Fixing Your Low CTR in Search Console

You’re showing up in search. That’s great. But no one’s clicking. Not so great. Low click-through rate (CTR) in Google Search Console is one of the most frustrating problems for website owners and SEOs. It’s like being on stage in front of a crowd and no one claps. You’re visible, but invisible at the same time. So, let’s talk about why that happens—and what you can do to finally get...

Why No One Clicks on Your Product Pages (And How to Change That)

Let’s be honest: you’ve put a lot of work into your product pages. You’ve written descriptions, added nice images, maybe even sprinkled in a few SEO keywords. But when you check your analytics, the clicks just aren’t coming in. It’s frustrating. You know your products are solid. So why is no one biting? Here’s the uncomfortable truth: your product pages probably aren’t the problem. The real issue is they’re not...

Stop Ignoring SEO Settings in WordPress (They Actually Matter)

If you’re running your website on WordPress (and let’s face it, most people are), your SEO performance depends on more than just writing great content. There’s a silent crew of settings under the hood that can either help your site shine—or keep it buried somewhere on page 7 of Google. This isn’t about some obscure code tweak or the 37th plugin you think you might need. We’re talking about the...

Corporate SEO Training Day: What to Cover (and What to Skip)

If you’re planning a corporate SEO training day, you already know this: most people in the room won’t be SEOs—and that’s okay. The goal isn’t to turn your team into algorithm-chasing keyword wizards. It’s to give them just enough SEO knowledge to stop sabotaging your rankings... and maybe even help boost them. Here’s what you should cover to make the day actually useful—and what you can skip without guilt. What...

How to Identify and Fix Keyword Cannibalization Using Screaming Frog’s Ngram Analysis

When it comes to SEO, keyword cannibalization is one of the more sneaky issues that can quietly hurt your rankings. Many websites unknowingly create multiple pages that target similar keywords, competing with themselves and diluting their authority. Fortunately, Screaming Frog SEO Spider’s Ngram Analysis feature offers a powerful way to detect overlapping keyword usage and tackle cannibalization at scale. In this article, we’ll walk through how to use Ngram Analysis...