Blog - Page 2 of 13 - Algo Digital

SEO vs PPC vs Both: When to Use What, and Why

If you’ve been wondering whether to invest in SEO, PPC, or both—congratulations, you’re asking the right question. It’s a classic digital marketing conundrum. Some swear by organic traffic. Others love the immediate impact of ads. And then there are those of us who say, “Why not both?” But here’s the thing: the real answer isn’t about loyalty to one side or the other. It’s about knowing when each one works...

How often should I conduct an SEO audit?

Introduction: Why SEO Audits Are Non-Negotiable in 2025 SEO isn’t a one-time fix—it’s an ongoing process. Search engines update their algorithms constantly, websites evolve, and competitors adjust their strategies. If you’re not running regular technical SEO audits, you could be unknowingly losing rankings, traffic, and revenue. But how often should you conduct an SEO audit in 2025? The answer isn’t one-size-fits-all. Some websites need frequent audits, while others can get...

How Content Quality Affects EEAT & SEO Performance

If you’ve been keeping up with SEO EEAT updates, you’ve probably heard that content quality is more important than ever. But what does that actually mean? Does Google have a secret checklist of “good” content? And how does your content quality affect your SEO performance? Here’s the reality: Google doesn’t just rank pages based on keywords and backlinks anymore. It’s looking for content that demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness...

EEAT in E-Commerce: How Product Pages Can Rank Better

Introduction Ranking product pages in e-commerce is tougher than ever. Gone are the days when stuffing keywords and collecting a few backlinks was enough to secure a top spot in search results. With Google’s latest SEO EEAT updates, the focus has shifted to Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT)—and if your product pages don’t demonstrate these qualities, they won’t rank as well as they could. But what does EEAT actually...

Why Corporate Teams Need SEO Training: The Competitive Advantage

Introduction: Why SEO Training is a Must for Corporate Teams In today’s digital landscape, ranking on Google isn’t just a marketing concern—it’s a business necessity. Yet, many corporate teams still rely on outdated SEO tactics or leave search visibility entirely in the hands of external agencies. The result? Missed opportunities, wasted ad spend, and a struggle to compete with industry leaders who’ve embraced SEO corporate training. SEO isn’t just about...

How to Perform a Technical SEO Audit in 2025: A Step-by-Step Guide

Introduction: Why a Technical SEO Audit in 2025 Is More Important Than Ever If you think SEO is all about keywords and backlinks, think again. A technical SEO audit is the foundation of a high-performing website—without it, even the best content won’t rank. Google’s algorithms are smarter, stricter, and more AI-driven than ever. In 2025, search engines are prioritizing site speed, Core Web Vitals, structured data, and mobile experience like...

Common SEO Audit Mistakes to Avoid in 2025

Introduction: The SEO Audit Mistakes That Could Cost You in 2025 SEO in 2025 is faster, smarter, and less forgiving than ever. Google’s algorithms have evolved, AI-driven search is taking center stage, and technical SEO audits are no longer just a "nice-to-have"—they’re essential. But here’s the problem: most SEO audits fail to deliver results. Why? Because they miss critical technical issues that hold websites back. Maybe your site looks great,...

How to Adapt to Google’s Latest Algorithm Update

Every time Google’s algorithm updates, website owners either celebrate ranking boosts or scramble to recover lost traffic. If your site has been affected, you’re not alone. These updates are designed to improve search results, but they can disrupt even well-established websites. So, what can you do? Instead of guessing what went wrong, a structured approach—starting with an SEO audit—can help you diagnose issues and make the necessary adjustments. In this...

Does Submitting a Sitemap Help with Indexing?

Getting your website indexed by Google is crucial for appearing in search results. While submitting a sitemap is often recommended, does it actually help with indexing? And if so, how do you ensure it works effectively? This guide will explain what a sitemap does, whether it guarantees indexing, and how to fix common issues that might prevent Google from including your pages. If you're struggling with website indexing or planning...

Why is My Website Not Indexed? Quick Fixes for Beginners

You’ve launched your website, spent hours fine-tuning your content, and eagerly searched for your pages on Google—only to find... nothing. Your site isn’t showing up. Frustrating, right? If your website isn’t indexed, it means Google hasn’t added it to its database, making it impossible for your pages to appear in search results. No indexing = no organic traffic. The good news? Most website indexing issues are fixable—and you don’t need...