Blogging has been one of the most famous and common forms of communication in this modern era when the internet is king and queen at the same time.
Aside from letting you creatively express yourself, blogs are also amazing and effective tools for product or business promotions and marketing.
However, as the world evolves and changes by the day, things have also changed as far as blogging is concerned. People often find themselves asking one pressing question: do blogs still work for SEO? Or has it become an outdated tool that deserves to be removed from their arsenal?
Is Blogging Still Worth It in 2023?
The answer is a resounding yes, blogging is still worth it in 2023!
Justin Hall, a college student, was the first person behind history’s first-ever blog in 1994 called links.net. From then on, the industry of blogging went through a major boom as millions of bloggers from different parts of the world took the plunge, with readers consuming their content.
Estimated figures have revealed that there are more than 600 million blogs as of the moment. The clamour for matchless and high-quality content is also growing as an increasing number of people rely on blogs to seek trustworthy advice and information.
A recent survey revealed that 77% of online users right now still prefer to read blogs. On top of that, 80% of bloggers claim that they were able to generate results thanks to blogging.
However, it’s important to note that blogging in 2023 is no longer the same as blogging back in 2022. It’s all because of the introduction of the prevailing AI tools that help generate more engaging and personalised content with the ability to automatically produce images using text alone.
It means that bloggers should now start thinking outside the box and exploring beyond the traditional content they have been used to.
For instance, writing blog posts alone is no longer enough in this time and age. Bloggers must also think of sprucing up their content with audio, video, infographics, and even interactive elements such as quizzes. This way, they can engage better with their readers while driving more leads at the same time.
Blog posts also come in handy for businesses as they facilitate building stronger and closer relationships with clients and customers.
HubSpot revealed that 33% of today’s marketers continue to leverage their website or blog combined with SEO to show up on search engine result pages while 42% use social media for the same purpose.
It just goes to show that businesses still make the most out of blogging and its undeniable power to engage with and reach out to their target audience and promote their brand. Many of them also create blogs where they share the newest updates and latest news about their ventures. All of these ensure that businesses are always top of the minds of their customers, thus establishing a league of loyal followers.
So going back to the question, yes, blogging is still worth it in 2023 and chances are it will remain this way in the coming years.
It doesn’t matter if you use it for product promotion, audience engagement, or self-expression, blogging continues to prove itself as a rewarding activity worth trying this 2023 and beyond.
Are Blog Posts Still Relevant in 2023?
Continuing from the points above, yes, blog posts are still relevant in 2023 and it’s very likely for them to stay profitable and relevant well into the future. But this will only be possible if you also adapt to and keep up with the changes in the way people search for, interact with, and consume the content they see online.
For the longest time, some are claiming the death of blogging for years. However, the truth is that it remains alive and kicking to this day.
HubSpot’s 2023 report showed that blogs remain among the top forms of media being used as part of content strategies. Another interesting thing here is that 409 million readers on WordPress.com alone generate more than 20 billion views monthly.
These figures don’t include the websites using the content management system of WordPress.com which is responsible for running 42% of all internet websites.
With these facts, it’s easy to see that blog posts are worth it and they are not dead, nor will they die anytime soon.
The only difference here is that blogging has indeed changed dramatically just like how search engines and social media also changed.
Will SEO Become Obsolete?
No, SEO will not become obsolete. That is, not anytime soon just yet. Every time people describe SEO as outdated, these pertain to bad SEO practices such as copying popular content, creating poor quality content, and keyword stuffing.
These bad SEO practices have become outdated because they weren’t updated right from the beginning. The only difference is that this time around, search engines have improved their ability to detect, catch, and penalise these practices.
For example, Google has specified the type of content they refuse to promote on their search engine. Link spamming, traffic generated by machines, and scraped content are all labelled as taboo by Google, and all of them are categorised as bad SEO practices.
Are Blogs Becoming Obsolete?
To be honest, no, blogs are not becoming obsolete. Instead, blogs have simply gone through some changes for the past several years and they continue to change to this day. This just means that existing and aspiring bloggers alike should also continue to evolve their blogs for them to remain relevant in the near future.
How Many Blogs Do You Need Per Month for SEO?
If you want a more straightforward and specific answer, here is a quick overview of the number of blogs you will need depending on the specific type of website you have:
- 20 to more than 30 posts monthly for media websites
- 2 to 3 blog posts monthly for B2B websites
- 3 to 4 blog posts monthly for B2C websites
- 3 to 4 blog posts monthly for eCommerce websites
The ideal number of content for most businesses is 2 to 4 blog posts a month. Although it might not seem like a few posts a month is a lot, these can all add up after some time. It means your website will get 24 new pieces of content.
The new blog posts can then help you increase your rank for every topic, receive more backlinks, and offer more relevance across your website.
Will Google Get Rid Of Blogger?
So far, it seems that Google doesn’t have any plans to get rid of Blogger any time soon. It means that you can continue using and enjoying the platform and its features.
Is Blogging Still Profitable?
Of course, blogging is still very much profitable. The truth is that it continues to provide lots of money-making opportunities. Once you have the dedication and perseverance combined with having the right and sound strategies in place, blogging alone will be enough to serve as your full-time income.
The secret to becoming successful with blogging is to identify a profit-generating niche, come up with quality and engaging content, and optimise your blog to rank higher in search engines.
While it is true that you cannot just quickly accumulate enough traffic to earn tons of profits from your blogging efforts, it will be all worth it if you consider the potential results. This explains why blogging is always cited as one of the best ways to make money online.
Which Blog Platform Is Best For SEO?
Marketing research studies continue to reach the consensus that WordPress is the best blog platform for SEO so far. This is all made possible thanks to its powerful SEO plug-ins such as All in One SEO that can help boost your blog’s rankings.
Here are some of the top reasons why WordPress is an excellent choice for SEO purposes:
- The drag-and-drop editor of WordPress facilitates the easy creation of any kind of content on blog sites. It also comes with options to embed some dynamic content including videos, charts, graphs, Google AdSense, social media feeds, and others with no need for technical know-how and experience.
- WordPress offers thousands of themes for free, letting you develop a stunning website that is unique from the rest. Many of the popular themes on WordPress are also equipped with built-in options for customisation to give you complete control over your design with no need to edit CSS codes.
- You are in full control of all aspects of your website if you use WordPress.
- You can access over 59,000 WordPress plugins for free. Plugins are similar to apps for your blog on WordPress that let you add features such as galleries, contact forms, and others.
- WordPress lets you enable website analytics powered by Google Analytics that help you check the most important stats. It will help you increase the number of your new subscribers and blog traffic.
- You can expand your blog and integrate additional features such as paid memberships, online stores, forums, and online stores. You can even sell courses if you like. This means that WordPress is not only best for SEO but it also helps you make money along the way.
- WordPress is also search engine-friendly, letting you seamlessly come up with SEO-friendly tags, categories, and URLs for your blog posts. There is also a host of excellent SEO plugins that come in handy for extra optimisation.
How Many Blog Posts Do You Need Per Week for SEO?
Although there were figures given for the number of blog posts you need per month for SEO, you still need to keep in mind that there is no such thing as a general rule of thumb or a one-size-fits-all answer on how frequent your posts should be.
The frequency of posting will still depend on your target audience, your industry, and your website. But a great guideline to follow here is to blog at least once per week for your website to stay fresh and to continue to engage with your audience. You can also try to update an old post once per week if possible.
However, according to experts, the most scientific answer is that posting more than 15 months a month will give you four times or more organic traffic compared to publishing just one article or two per month.
Many SEO experts seem to agree that Google favours websites with frequent posts. The search engine sees these websites as more trustworthy.
Try to post at least several times weekly for better results on search engine results pages. This will increase your chances to rank with no need to go overboard. But once again, remember that the results will still vary depending on the industry you belong to.
Which is Better for SEO: Blogger or WordPress?
WordPress seems to be better than Blogger as it provides more benefits. With its extensive selection of plugins, themes, and features, WordPress lets you develop the blog of your dreams. It’s also perfect for beginners who are just getting started with their business as well as advanced users who want to develop a more complex website.
Blogger, on the other hand, is a free and straightforward publishing platform under the search engine giant Google. Unfortunately, its options are limited when it comes to third-party integrations, ownership, customisation, and flexibility. However, Blogger is a good option if you are in a rush to make a simple blog.
As for pricing and security, Blogger and WordPress both have their good and bad sides. WordPress, for instance, requires you to take charge of website security. However, following the best practices can make security better.
Of course, you can always migrate from WordPress to Blogger and the other way around if you like to switch platforms along the way.
What Has Replaced Blogging?
As some people start shunning away from blogging, it has now been replaced by other strategies such as social media, video creation, mailing lists, podcasts, public speaking, guest posts, and forming a team.
Is Wix Blog SEO Friendly?
Yes, Wix is blog SEO-friendly. Despite not being as capable and advanced as other content management systems, it is already good enough for those who only wish to create a website but lack the interest or time to spend learning the ropes.
As the leading provider of SEO services, Algo Digital also believes that blogging still works for SEO and the team will be more than happy to help you come up with blog posts that are guaranteed to deliver results.
