SERP Analysis: How to Determine Search Intent from Google’s Results
Introduction Understanding search intent is key to ranking higher on Google. But how do you determine intent? The answer lies in SERP analysis—examining Google’s search results to uncover what users really want when they enter a query. By analyzing featured snippets, ads, organic listings, and other SERP features, you can optimize your content to align with user intent and improve your SEO strategy. In this guide, we’ll break down how...