Today’s companies are starting to realise the importance of crafting a solid SEO strategy that focuses on offering helpful, unique, and quality content that their customers will love.
As Google demands genuine, well-constructed, and informative content, it has become even more critical to make blog post optimisation a part of your company’s efforts.
How Do You Optimize A Blog Post?
Optimising a blog post is easier than most people think. Here are some steps you can follow for effective blog post optimisation:
Do Your Homework
On-page optimisation won’t be complete without keyword research. You may be already naturally including some keywords without you even knowing it by just offering valuable content on a particular topic.
But there are different techniques and tools to search for keywords related to your blog post that you probably didn’t consider. These can help you look for topic-relevant keywords and even check what your competitors are doing to know their targeted keywords and key phrases for bringing more traffic to their websites.
Sprinkle Keywords All Over Your Blog Post
After identifying several relevant valuable keywords, it’s time to add them to places where they will be most impactful to readers and search engine crawlers that index your content.
Some of the best places for adding your keywords include your title, introductory sentence, headings and subheadings, anchor text, meta description and title tags, and concluding paragraph.
Just be careful to avoid keyword stuffing, or using too many keywords on your content to the extent that it becomes impossible to read. Doing so is not only annoying to readers because it also entails a Google penalty. Only a couple of keywords used in strategic places are enough to do the trick.
Optimise Images
Make sure you also add keywords in the file name of every photo you upload to your blog. Fill up the alternate text (alt text) field with a short photo description rich with keywords. Read more about optimising images here.
Add Reference Links
Add a link to the details you will be referencing every time you mention another article or blogger in your blog post. Aside from good blogging etiquette, it also increases the chance of getting a link back. Websites that want to get a higher rank on search engine result pages should consider it a valuable commodity to use quality links.
Allow Blog Subscription
Give your readers a chance to subscribe to your blog. Add some prominently-placed Feed Subscription or RSS Buttons. Let them subscribe to your posts through email if possible. Through this, your blog followers can receive instant notification of your newest posts with no need to check your website for fresh content now and then.
Harness the Power of Social Media
Finally, let your blog posts reach more audiences through the power of social media. Promote your blog posts on Facebook, Instagram, Twitter, and other major platforms for more web exposure.
What Does It Mean To Optimize A Blog Post?
Optimising a blog post means making sure that the content you’ve come up with for your blog has the highest chance to achieve its goal through a systematic article audit and update over time.
The goal can be to rank higher in search engines, attract more new business leads, or position the brand as your industry’s thought leader, regardless of the general aim of your existing content marketing strategy.
Following the best practices for optimising a blog post will help you ensure that your future and existing content alike will become more effective at reaching your business’ desired outcomes.
How Do I Create An Optimized SEO Blog Post?
Creating an optimised SEO blog post is simple and easy. Here are the general steps you need to follow:
- Use keyword research to choose the topics for your blog post.
- Come up with a compelling title for your blog post.
- Outline the blog post with effective SEO in mind.
- Add keywords in strategic places all over your blog post.
- See to it that your blog post will completely cover your topic.
- Add videos and images that are also SEO-optimized.
How Many Blog Posts A Day For SEO?
One blog per day is already considered a good maximum for SEO since many websites start to experience reduced marginal returns after around 30 posts a month. If you don’t have a disciplined and solid strategy for content marketing in place, an unmonitored posting and blogging frequency might result in keyword cannibalization concerns.
How Do I Make My Blog Post Quality?
No matter how great your blog posts are, they can never magically attract readers on their own. But with a few good tactics in place, you can make your blog posts quality can attract and retain more ideal readers in no time.
Know Your Target
Getting a complete understanding of why you’re blogging in the first place is the first and number one rule to create effective content. Make sure you completely understand the profile of your readers or customers as well as of your core message relevant to your business.
When you know who you’re writing for, writing will also be easier for you. This will make your blog posts stick on purpose and right on target. You won’t veer off to topics that your audience doesn’t find interesting at all.
Enrich Your Headlines with Keywords
Use strategic keywords relevant to your subject to write the most compelling headlines. SEO experts consider keywords as gold. Adding these keywords to your blog post’s headlines will alert both your readers and search engines about what your post is all about.
Doing keyword research now and then will ensure that you stay updated with what your prospects need and want. See to it that your headlines are descriptive and not vague. Being cute is fine provided that your headline clarifies what the post is about or what readers can learn from it.
Don’t forget that your readers are the ones that matter the most here. You should help them find and use the content you provide them. Your blog posts will be useless if your readers don’t get anything from reading your blog.
Make Editing a Habit
Blog posts are not essays nor are they poetry. Always get straight to the point right from the beginning. Remember the simple rule of KISS, or Keep It Short and Sweet. Writing less often means more.
Come up with declarative short sentences and ditch those unnecessary fluff words. Go through your posts several times before publishing them. Even if you already feel confident with your skills after years of doing it, rereads before publication can help improve your blog writing and ensure that no unwanted words are left behind.
Read your post once again after clicking the publish button. This is usually the time when you will spot grammatical errors or typos you might not have noticed before. A clean copy is the best way to show how much you respect and value your readers.
Readers will quickly leave your blog or even unsubscribe if you have sloppy spelling. Words are all you’ve got in the online world so be sure to use them wisely.
Keep Paragraphs Short with Lots of White Space
Your paragraphs should always be short with a maximum of one or two sentences. There should also be a break for the next paragraph. Your best friend here is white space. Sometimes, a single sentence can have the same level of effectiveness as one paragraph. Always have plenty of white space between your paragraphs.
Don’t forget that most readers are always in a rush. Reading text on a computer screen is more difficult so make it easy for readers to understand your message right away.
Determine What Readers Want
Again, write with your readers in mind. Always write by making sure that you give them something valuable. Your readers want to know if reading the blog will be worth their time in the first place. You can keep them interested if you try to walk in their shoes. Address the major concerns and issues of your readers.
Stick with Lists and Bullet Points
Try using lists and bullet points as often as you can. Doing so will make the post easy to read, scan, understand, and remember. Studies reveal that people like things that are chunked down and easily digestible for them.
They can recall your message easily if you provide it to them in a list with three to five items. You can also keep your lists to an odd number of bullet points.
Kickstart with Amazing First Sentences
Use the same keywords as those in the headline of your post to write an optimised first paragraph. Make your point immediately instead of leading into it. The first sentence of your first paragraph must use clear keywords and summarize everything when concluding your blog posts.
What Is An Optimized Post?
An optimized post is a post that can reach the biggest target audience possible. Post optimization can include SEO, user experience changes, copy improvements, technical fixes, and link building.
Post optimization, when done properly, can make your pages rank for more keywords, keep the attention of your readers for a longer time, and turn your visitors into leads.
Optimizing your post also ensures that it ranks higher on search engines. It involves improving the architecture of your website, hyperlinks, page speed, and meta descriptions. Doing this will increase the performance of your website, increase blog traffic, and enhance user experience.
Why Is Blog Optimization Important?
At this point, you might be wondering why you should go through all the trouble of optimizing your blog.
After all, it’s no easy job. However, it offers a lot of benefits not only for your blog alone but also for your business in general. Below are the key reasons why blog optimization is important now more than ever:
It Keeps All Your Content Relevant
Your readership will suffer negative consequences if you don’t provide the right information to your target audience. As a result, they will lose trust in you, ultimately affecting your brand as a whole. If your blog post doesn’t generate the expected results, optimizing it can help solve the issue.
For instance, if any of the blogs you published in the past are somewhat outdated and don’t perform as well as they are expected to according to your content goals, undergoing an optimization and audit process can help you pinpoint issues so you can rectify them as needed.
Old content with stale information, broken links, and old references will soon lose their search rankings after some time. Since each day sees loads of new content being produced with other publishers wanting to link back to authority and high-quality sources, you should make it a point to monitor the changing trends so that all your blog posts stay correct, relevant, and updated.
It Attracts the Right Target Audience
Blog optimization doesn’t only fill your website with more visitors. More importantly, it helps you bring in and attract all the right visitors. These visitors are the ones who will mostly purchase your products or use your services.
Constant monitoring of the performance of every post over time will let you determine if the right people can find your content and the specific channels they come from. Accumulating this data will help you come up with more educated decisions for improving your content. You’ll also get to learn how to craft more content that will attract your target audience and perform well for them.
It Boosts Your Blog’s Overall Performance
Blogging continues to be one of the best ways to bring in more new customers. Engaging, interesting, and well-written content can drive more visitors from search engines. Aside from the initial interest in your content, they can also go on to take the action you expect them to and turn into loyal customers, provided that your content has been optimized for conversion.
But remember that publishing an article alone won’t give you the expected results in a snap of a finger. There’s always a waiting time involved so you can see how the post performs across your marketing channels and search engines before you determine if it does exactly what you expect it to do.
As one of the leading SEO experts in London, Algo Digital is the name you can turn to if you’re looking for professional blog post optimisation services. With the help of their team, you can expect quality results that will benefit your business not just today but also in the near future.
