How to Identify Search Intent Using SERP Analysis
Google’s search results aren’t just a random list of pages—they’re a direct reflection of what the search engine believes users want. If you’re optimizing content without considering search intent, you’re missing a crucial part of SEO. Understanding search intent helps ensure that your pages align with what users are actually looking for. If your content doesn’t match the intent behind a query, it won’t rank well—no matter how well-optimized your...