We all agree that link building is essential for SEO and Google rankings, but we often forget the importance of internal linking favoring backlinks. Internal linking strategy optimization should be high on your priorities list. Internal linking is critical for any website because it aids in developing site design and the distribution of link juice. Internal linking is any link from one domain page to another page inside the same Domain. It could be a link to a category or the main site navigation, a link to similar content or the footer within an article, and so on. 

The relationship between internal linking and SEO

Internal links interconnect your content and offer Google a sense of your website’s structure. They can help you create a site hierarchy, giving the most relevant pages and posts more excellent link value than the less significant ones. As a result, having a perfect internal linking strategy can help your SEO. Internal linking and ranking go hand in hand because you will be ranked higher on Google by adding links.

What is internal linking and its examples?

Internal links transfer authority between your website’s pages. They do not boost your Domain Authority, but they pass “page authority” from one page to the next. Pages can assist each other rank in search engines by using internal links.

What is internal linking in HTML?

An HTML internal link connects two pages on the same website. This link might be either absolute or relative. The hash sign (#) follows the name of an HTML internal link. To refer to a segment of your webpage, that is referenced as an internal link to the same page, you must assign an ID. When you tap on an internal anchor link, your browser will automatically scroll to the specified part and display it.

Why is internal linking important for SEO?

Anchor texts improve usability when internal linking is used

Internal linking is used to assist users in navigating your website. You may simplify your users’ navigation by including appropriate and user-friendly links in your articles. Your anchor texts must link to relevant and related material to your readers.

Internal links assist in the spreading of link traffic across your website

The concept of link juice, also known as link equity, is that links can convey value and authority from one page to another. You may help distribute the strength of your main page to your inner pages by using effective internal linking. Checking the pages or blog posts on your site with the most backlinks is an excellent technique to help distribute your link juice. Next, you can look for ways to connect internally from these sites to ensure that link value is distributed throughout your site.

PageRank is improved through internal linking

Let’s define PageRank first to understand why internal linking helps raise PageRank. Google has created a metric for determining the importance of web pages based on the number of backlinks they receive. The PageRank score ranges from 0 to 10, and even though the topic is widely discussed in the SEO community, Google continues to use it as a ranking component. The above is just some of why internal linking is important for SEO.

How to do internal linking?

Link to and from pages with a lot of content. Internal links that connect one article to another are the finest. This establishes a robust internal connecting structure throughout the site. If you have a strong site architecture, you’ll have adequate links to the site’s important pages, such as the homepage, About page, Contact page, and so on. You don’t require any further links to these pages. If you’re using a squeeze page or sales page to drive conversions and the chance is perfect, link to it.

Anchor Text is used to create text links. What types of internal linkages are most effective? It’s straightforward: Descriptive Anchor text. What exactly do we mean when we say “descriptive anchor text”? Are you familiar with the term “anchor text”? The words that link to another page are referred to as anchor text. They usually appear to the reader as blue text. Now you know how to check internal linking; it’s always marked in blue.

Internal linking vs external linking

Internal and external links can be found on any website, including online stores. Internal links connect your website’s pages and articles, whereas external links link your pages to other sites.

How to do internal linking in WordPress?

Add the Link and Highlight the Text. Highlight the text that you wish to place the link in the post-editing screen, click the link button, and paste the internal link.

If you’re not sure which article you want to link to, type the term into the search box, and WordPress will search your website for related content to link to. Then click on the post you’d like to link to, and you’re done! You’ve completed the task.

After you’ve inserted the link, click Update as usual, or Publish the post if it’s brand new to see how the changes look. The internal link will then appear in your post, and when you click it, it will take you to that specific post.

How to do internal linking in Microsoft Word?

• In Microsoft Word, open an existing document or create a new one.
• Place your cursor where you want the link to go. For example, if you’re making a table of contents that links to chapter titles, click on the first chapter’s title.
• Select the “Insert” tab from the drop-down menu.
• In the “Bookmark” group, select “Links.”
• Give the bookmark a name, like “Chapter 1.” There can’t be any spaces in the title. Please click here to learn more “Add to that.
• Place your cursor where you wish a link added to the bookmark. For the bookmark, type something like “Jump to Chapter 1.” This text can say whatever you want.
• Choose the wording you want to use. On the “Hyperlink” tab, select “Links” from the “Insert” group.
• Change the left-hand side’s “Link to” selection to “Insert into this document.
• If necessary, click the “+” next to “Bookmarks,” to widen the options. Select the bookmark’s name from the drop-down menu.
• If you wish to set the text that shows when someone hovers over the link, click “ScreenTip” and then input the reader into the box that appears. Click ” OK ” to set the hyperlink and dismiss the dialogue box, click “OK.”

Conclusion

In summary, your content can’t be ranked by search engines without links. They are very useful when it comes to creating content. Therefore, any time you want to publish content on your website don’t forget to insert links for they are important. Algo Digital is an SEO consultancy and a strategist based in London, UK, and can help your business achieve heights on the digital platform. We provide SEO services as per the needs of the client and also give transparent and clean reporting. We never compromise on the quality of our work. In addition to that, we have no hidden charges. Book a free SEO Audit for your website right now.