SEO Archives - Page 2 of 7

How to Optimise Your Google Business Profile: Avoid These Common Errors

In today’s competitive online environment, your Google Business Profile (GBP) is one of the most crucial tools to increase your visibility and drive traffic to your business. A properly optimised profile allows you to engage with customers, show up in local search results, and appear on Google Maps. However, it’s all too easy to make mistakes when setting up or managing your Google Business Profile, which could hurt your visibility,...

How to Create Effective WordPress Blog Categories That Rank

If you want your WordPress blog to attract more readers, rank higher in search engines, and offer a better user experience, one simple but often overlooked strategy is improving your blog categories. Many blogs treat categories as an afterthought, leading to messy site structures, poor SEO performance, and frustrated readers. In this guide, you'll learn how to create effective WordPress blog categories that not only organise your content beautifully but...

Does Google Business Profile (GBP) Directly Affect Rankings?

When it comes to local SEO, a common question arises:Does optimizing your Google Business Profile (GBP) help your website rank higher in Google? The short answer is no for organic rankings — but yes when it comes to local visibility. Here's a full breakdown of how GBP impacts your SEO efforts. GBP’s Role in Local/Maps Rankings Google Business Profile is essential if you want to rank in Google Maps and...

The Easy Guide to Better WordPress SEO in 2025

WordPress continues to dominate the web as the platform of choice for millions of websites. But with so many sites competing for attention, solid SEO practices are more important than ever. In 2025, optimising your WordPress website isn’t just about plugging in a few keywords or installing a plugin. It’s about taking a holistic, user-first approach while still keeping search engine algorithms in mind. This guide walks you through the...

WordPress SEO Made Easy: Boost Rankings with Yoast SEO

If you have a WordPress website, you probably already know how important SEO is for attracting visitors and growing your business. But knowing what to do and actually doing it well are two different things. Thankfully, the Yoast SEO plugin makes the whole process much easier, even if you’re not an SEO expert. In this guide, I’ll show you how to boost your rankings using Yoast SEO without feeling overwhelmed...

Google Business Profile Best Practices: How to Optimise and Stand Out

When it comes to local SEO, your Google Business Profile (GBP) is one of the most powerful tools you have. A well-optimised profile can help you rank higher in local search results, attract more customers, and build trust with your audience. In this guide, we'll cover the best practices you need to follow to ensure your GBP not only shines but stands out among competitors. 1. Claim and Verify Your...

Fix These 5 Technical SEO Issues in WordPress Before Google Notices

If you’re using WordPress, you’ve already made a smart choice for SEO. It’s flexible, well-supported, and packed with plugins that can help you rank higher. But here’s the catch: most WordPress sites—even good ones—are sitting on a pile of technical SEO issues that quietly chip away at their performance in Google. And when Google notices (because it will), you might find your pages slipping down the rankings or not showing...

Recovering from a GBP Suspension: What to Do & How to Get Back Online

When your Google Business Profile (GBP) gets suspended, it can be a frustrating experience—especially if your business relies on local visibility for leads, appointments, or walk-in traffic. Whether you’re unsure why it happened or how to get back online, this guide will walk you through the key steps to recovering your listing and safeguarding it for the future. Why Google Suspends Business Profiles Google may suspend a GBP if it...

What’s Happened to Google Business Profile Posts? Here’s What You Need to Know

If you use Google Business Profile (GBP) to reach local customers, you may have noticed something strange recently—your posts have gone missing. You’re not alone. Many business owners and marketers have reported that their updates (known as “posts” on GBP) are no longer showing up. This change has caused some confusion, and people are wondering: is this a bug or part of a new update from Google? Let’s break it...

Why Did My Organic Traffic Drop? The 5 Most Common Culprits

If you’ve been monitoring your website’s performance, you’ve probably noticed a drop in organic traffic at some point. One day you’re riding high with traffic flowing in, and the next day—nothing. It’s frustrating, but don’t panic. Understanding the reasons behind a drop in organic traffic is the first step toward recovering and getting back on track. In this article, we’ll cover the five most common causes of a drop in...