SEO vs PPC Archives - Algo Digital

Should You Target the Same Keywords with SEO and PPC? It Depends—Here’s Why

If you’ve been in a meeting where someone confidently declares, "Let’s just target all our SEO keywords in PPC too!" you’re not alone. On paper, it sounds efficient. If a keyword is valuable, surely you should cover it from every angle, right? Well… sometimes. Like most things in marketing, the answer is: it depends. There are times when it makes perfect sense to double up on keywords in both SEO...

How to Align SEO and PPC for Long-Term Search Success

If you’ve ever sat in a marketing meeting where the SEO team is talking backlinks while the PPC team is obsessing over clickthrough rates, you’ve probably witnessed the great search divide. But here’s the thing: SEO and PPC don’t need to live on opposite sides of the room. When they work together, the results aren’t just good—they’re genuinely impressive. In this guide, we’ll break down how to align SEO and...

SEO vs PPC vs Both: When to Use What, and Why

If you’ve been wondering whether to invest in SEO, PPC, or both—congratulations, you’re asking the right question. It’s a classic digital marketing conundrum. Some swear by organic traffic. Others love the immediate impact of ads. And then there are those of us who say, “Why not both?” But here’s the thing: the real answer isn’t about loyalty to one side or the other. It’s about knowing when each one works...