E-A-T and YMYL in 2025: A Guide for Finance and Healthcare Websites
SEO in 2025 is as competitive as ever, and while algorithms may change, some things remain constant—like Google’s obsession with E-A-T (Expertise, Authoritativeness, and Trustworthiness) and YMYL (Your Money or Your Life). If these acronyms sound like something out of a sci-fi movie, don’t worry—they’re here to protect us from misinformation, not invading aliens. And yes, they’re still incredibly relevant, especially if your website deals with finances or healthcare. This...