Is SEO Really Dead in the Age of LLMs? A Data-Led Reality Check
Over the last year, one question has dominated conversations across marketing, product, and leadership teams: “Is SEO dead because of LLMs?” With tools like ChatGPT, Gemini, Perplexity, and AI Overviews changing how people discover information, it’s a fair concern. Traditional search behaviour is evolving, clicks are under pressure in some verticals, and AI-generated answers now sit between users and websites. But declaring SEO “dead” oversimplifies what’s actually happening. The reality...