SEO Keyword research from £99

Keywords are extremely important in SEO because they bind the user with the content on the website. The keywords are essential in the online platform’s attractive organic traffic. It will increase the SERP ranking.

Keywords are clues that provide insight into the competitors and the industry. These are windows to the human mind because companies exist to satisfy customers. Keywords in SEO are data-driven, meaning they will always represent updated information. Algo Digital ensures you receive the best keywords after understanding the intent of each term.

The keyword search is also fundamental to the SEO strategy. The keywords chosen will appear on blogs, content, and website pages. Therefore, they become part of a bigger picture with which the website’s users will regularly interact. Keyword search in SEO will also help you reach business goals. Moreover, you can also use keywords to measure success because the terms will attract traffic and increase sales.

Algo Digital is an expert in discovering a few types of keywords. Their frequency depends on market conditions:

Branded and unbranded keywords

The marketing agency will discover branded keywords associated with the brand. They will also include parent company and branded variations to create taglines. If your business has a traditional name, we will employ unbranded keywords to drive traffic to the client’s platform. As a result, social media and website witness high traffic that increases sales and engagement.

Seeds and Page-specific keywords

Secondly, Algo Digital also focuses on seed words. These are the most relevant keywords that befit the website content. The seed words generate buzz, so the customers build interest in the company. On the other hand, page-specific keywords apply to a specific website page, such as about us, contact, or service pages.

Primary and secondary keywords

Primary keywords are used carefully in the text as they describe the topic perfectly. If the primary keyword is used unnecessarily, the text loses its focus and integrity. Therefore, our creators will place them strategically to represent the entire website or a single web page. In addition, Algo Digital also focuses on secondary words. These are also called tertiary and supporting keywords too. The secondary keywords are not a priority depending on the context and client requirements.

Local and global keywords

We will employ local keywords if our clients seek a local customer base. These terms incorporate the city alongside the niche. Typical examples are restaurants in London or a library near South Kensington. However, we will employ global keywords too. The terms will ensure your company attracts international customers and grab the dominant market share.

SEO PowerSuite

SEO PowerSuite is a powerful keyword finder that offers a comprehensive approach. It is an all-encompassing tool that aids companies in improving they’re off and on-page SEO. The tool will identify keywords for websites and social media. Moreover, SEO PowerSuite also focuses on discovering keywords for mobile-compatible platforms too.

KWFinder tool

Mangools designed the KWFinder tool. It is a famous manufacturer that offers the best keyword tools. It will identify all types of keywords sourced from different categories. KWFinder makes SEO very easy to understand. Moreover, the tool offers useful features that ensure a higher website ranking.

Google Keyword Planner

We also use Google Keyword Planner, which is categorised as the best keyword tool. The keyword finder offers premium features. Since the tool is completely free, it is reliable to identify the most recent and trending search intents.

Long Tail Pro

Long-tail keywords are trending because they showcase the product in detail. Therefore, Algo Digital also employs Long Tail Pro to identify long-tail keywords. The tool is already popular among website owners, content creators, and niche websites that are finding it difficult to penetrate the market

Algo Digital provides the most relevant keywords to maximise engagement and sales. Our creators work closely with the clients to construct different website pages such as home, about us, contact, and privacy policy. We ensure the keywords perfectly represent the business’s core values and industry.

Besides providing keywords for website pages, Algo Digital will also mention them in blogs and press releases. The strategy will improve the website content manifolds to ensure more subscribers and engagement. Algo Digital recognises the success keywords based on the following:

1. Understanding search content
2. Understanding customer journey
3. Evaluating search engine ranking
4. Assessing the keyword format.
5. Lastly, testing each keyword after placing it on a website.

Commercial keywords

Commercial Keywords are the terms the user types to discover a service or a product. Commercial terms usually highlight product reviews to make the purchase decision easier. For example:

• Commercial keywords can be used to generate product substitutes with pros and cons. The discussion offers a solution based on expert opinion.
• Commercial keywords can also answer product specifications such as features, storage, and price.
• Comparison between two products to select which item to buy.

Informational keywords

Internet users use informational keywords to retrieve information on a concept. These keywords are not linked to products, services, or specific tools. Informational keywords are extremely valuable to marketing teams who are researching a product’s discovery and interest stages. These keywords usually answer questions beginning with what, how, who, where, and why.

Algo Digital understands the importance of commercial and informational keywords equally. Our experts thoughtfully place the keywords within the text to educate the readers. If the client requests general content, informational keywords are employed. On the other hand, promotional content contains commercial keywords to increase sales.