What is the Business about?
Our client owns a luxury real estate website for expensive homes in Dubai and the United Kingdom. They know a lot about buying and selling houses in these places.
In 2022, the customer asked Algo Digital for help with making their website show up better in online searches. They wanted to be one of the top results when people search for hard-to-rank real estate words in the UK
What is our SEO strategy?
Ritu Goel carefully looked at the website and checked out what other similar websites were doing. She then began by making sure the website was working well technically. She also taught the client what SEO is and how it works.
They learned that SEO isn’t something you do once and forget about; it’s an ongoing thing. To get started, they figured out which words and topics were important for the website. After doing this research, they began writing 5 to 10 really good blog posts every month to help the website show up better on the internet and provide useful information to people.
I believe “Showing users with high quality content via blogs helps to set a strong foundation of trust”
Blog Topic Keyword Research in Real Estate:
When you’re doing keyword research for real estate blogs, it’s like trying to figure out what words people use when they’re looking for houses, apartments, or real estate information online. Imagine you’re helping someone find their dream home. You want to know what words they type into search engines, like “affordable houses in London” or “buying a condo in Dubai.” These are the words that can guide people to your blog. t’s a bit like putting up signposts on the internet so that house hunters can find your helpful information easily.
Blog Writing in Real Estate:
Now, let’s talk about writing real estate blogs. It’s a bit like telling a story about houses and property. When you write a blog, you’re sharing knowledge or stories with your readers. You want to make it interesting and easy to understand. Just like when you tell your friends about a cool house you visited or some useful tips for selling a property, you want to grab your readers’ attention and keep them engaged. So, when you write a real estate blog, think about what people who want to buy, sell, or rent homes would like to know. Use simple words, add pictures, and make it enjoyable to read. That way, people will find your blog useful, and they might come back for more real estate advice.
Our SEO Campaign
To start our plan to make the website show up better on Google, I did a lot of competitor research around blog writing. I made a big list of websites that are similar to the client’s website. Then, I made short descriptions of the articles we wanted to write and got some important links from other strong websites to point to our client’s website. This helps Google see our client’s website as important and trustworthy.
Our main strategy was to write articles based on good research. These articles made our client look like a smart and trusted person in this field.
I worked closely with the client to make sure the articles were really good and had the right words to make Google like them. This helped our client’s website move up the Google search results and become more visible to people.
What is the result of our SEO campaign?
During the first year, we noticed more people were seeing and clicking on the improved blog posts. This increase in views showed that the website was getting better at showing up on the internet without needing to pay for ads. One big achievement during this time was that we were now showing up on Google for long tail search words. This showed that our plan to make the website more search-friendly was working, and Google thought our client’s website was important and aligned with EAT Guidelines.
