What is the Business about?
Our client is a thoracic lung cancer surgeon based in the United Kingdom. He is a highly experienced London-based Consultant Thoracic Surgeon, specialising in minimally invasive techniques.
In 2023, the client approached Algo Digital in regards to improving the organic performance of the website. The client wanted to rank as a ‘Thoracic Lung Cancer Surgeon’ in the UK
What is our SEO strategy?
Ritu Goel, studied the website and competitors thoroughly. Started with improving the technical site health of the website and also improving the client’s awareness of what SEO is and What it involves. SEO was not a one-time effort but an ongoing process.
I believe “Educating client about SEO is crucial for a successful campaign”
Enhancing Technical Site Health: Recognizing that a solid technical foundation is imperative for SEO success, we initiated a series of technical improvements. These encompassed optimizing website speed and performance, ensuring mobile-friendliness, implementing structured data markup, and addressing crawlability and indexability issues. By rectifying technical issues, we ensured that the website was not only appealing to users but also search engine-friendly, facilitating better visibility and ranking.
As a result of our work, we got the client’s content ranking position improved from page 4 to Page 2 in the first 3 months.
Our SEO Campaign
To kick off the SEO campaign, I compiled a comprehensive list of competitor websites, and article briefs and acquired high domain authority backlinks pointing to the client’s website. Our approach focused on creating research-led articles that positioned the client as a thought leader for this field.
Worked rigorously with the client to produce optimised content in the area of expertise that really aided in climbing up the Google ranking ladder.
What is the result of our SEO campaign?
In the first 3 months, we started seeing an increase in impressions and clicks across the whole website. The surge in impressions was indicative of improved organic visibility across various online platforms. One of the most significant milestones achieved during this period was our ability to rank for highly competitive search terms on Google. This was a testament to the effectiveness of our SEO strategy, which had elevated our client’s website authority and relevance in the eyes of search engines.
The initial success experienced in the first 3 months serves as a powerful motivator to further refine our SEO strategies, explore new avenues of growth, and continually enhance the user experience of the website. With a solid foundation in place and a clear path forward, we are poised to leverage this momentum to achieve even greater heights in the digital realm.