Ever wonder why your WooCommerce store isn’t ranking higher on Google? You’ve got products, blogs, and pages—but are they actually helping your SEO? If your content is thinner than a discount-store paper towel, Google won’t take you seriously. That’s where a content audit comes in.
Let’s dive into why thin content is hurting your store and how to fix it fast.
What Is Thin Content (And Why Does Google Hate It)?
Thin content is basically useless content. It’s short, vague, low-quality, or just doesn’t provide any real value. Google’s algorithm is smart enough to detect this and will rank your competitors higher if their content is better.
Common Types of Thin Content in WooCommerce Stores
- Product pages with one-line descriptions – “Red T-shirt, 100% cotton, available in M, L, XL.” (Seriously, that’s all?)
- Duplicate content – If your site is full of copy-pasted manufacturer descriptions, Google isn’t impressed.
- Blog posts that don’t actually help – If your posts are just fluff with no real insight, they won’t rank.
- Pages with little to no text – A page with just an image and a price? That’s not enough.
How to Audit Your WordPress eCommerce Content
Time to roll up your sleeves! Follow these steps to find and fix weak content on your site.
1. Check Google Search Console for Low-Performing Pages
Google is already telling you what’s wrong—if you’re listening. In Google Search Console, look for:
✅ Pages with low clicks and impressions
✅ High bounce rates (users leave immediately)
✅ Pages with zero engagement
Fix: If a page isn’t getting traffic, it might need a rewrite, better keywords, or extra content.
2. Use Screaming Frog or Ahrefs to Find Thin Pages
A tool like Screaming Frog or Ahrefs can help you crawl your entire website and show which pages have little content.
✅ Look for pages under 300 words
✅ Identify pages with duplicate meta descriptions
✅ Check if multiple pages have identical content
Fix: Rewrite thin pages, consolidate duplicate content, or remove useless pages.
3. Review Your Product Descriptions
Your product pages should do more than list features—they should sell the product.
❌ Bad Example:
“This is a black leather wallet. Made of genuine leather. Comes with a box.”
✅ Better Example:
“Crafted from premium full-grain leather, this sleek black wallet combines elegance with durability. Designed with multiple card slots and RFID protection, it keeps your essentials safe and organized.”
Fix: Make descriptions more engaging, add bullet points, and include unique selling points.
How to Fix & Improve Your Content
1. Add Depth to Product Pages
Google loves rich, informative content. Here’s what to add:
✅ Unique descriptions – Don’t copy the manufacturer’s text.
✅ Customer reviews – Show social proof.
✅ FAQs – Answer common questions about the product.
✅ Comparison tables – Show how your product stands out.
2. Merge Similar Pages
Got five blog posts about the same topic? Merge them into one strong, detailed guide.
Example:
Instead of:
- “How to Choose Running Shoes”
- “Best Running Shoes for Beginners”
- “Running Shoe Features You Need”
Combine into one in-depth post:
👉 “The Ultimate Guide to Choosing the Best Running Shoes”
3. Remove or Redirect Useless Pages
Some content isn’t worth saving. If it’s:
❌ Irrelevant
❌ Outdated
❌ Impossible to fix
👉 Redirect it to a better page or delete it altogether.
Final Thoughts: Keep Your Content Fresh
Content audits aren’t a one-time thing. Regularly check, update, and improve your content to stay ahead of competitors.
🔥 Pro Tip: Set a reminder every 6 months to run a content audit.
Start optimizing today—because a well-optimized store doesn’t just rank better, it sells more! 🚀
