EEAT in E-Commerce: How Product Pages Can Rank Better

Introduction Ranking product pages in e-commerce is tougher than ever. Gone are the days when stuffing keywords and collecting a few backlinks was enough to secure a top spot in search results. With Google’s latest SEO EEAT updates, the focus has shifted to Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT)—and if your product pages don’t demonstrate these qualities, they won’t rank as well as they could. But what does EEAT actually...