Nowadays, customers are learning about businesses online rather than through physical movements. 97% of individuals prefer to search the business on the internet to educate themselves more about the local company. With the mind-boggling statistic, the local business owner must ensure a robust online presence to attract customers. In other words, it does exist if your business is not online.
Therefore, to overcome the momentous challenge, the business must employ Google My Business SEO with excellent features to enhance online visibility. It will showcase the necessary information, so your company appears in the search results in the local area.
What is Google my business optimisation?
Google by business optimisation is the same as Google Business profile. It is a cost-free online listing where the owner uploads business pictures, locations, and a list of the products/services offered. However, they can also mention other relevant information to increase their Google my business analyser rating.
When a business creates an online profile, it improves its visibility. Thus, increasing the chances of appearing in Google Maps, Google Services, and Google Search. However, if you wish to complete Google My Business for SEO process, the search engine requires a physical location that does not provide services virtually.
Google by business optimisation is necessary for a company of all scales. If you are wondering what is Google My Business optimisation, the feature will jumpstart you in gaining a competitive advantage. The company can upload and share product pictures. Furthermore, they can edit information online to keep the customers updated, such as location, hours, and customer service. On the other hand, customers can leave reviews online, which increases engagement.
Google My Business for SEO is an accessible approach with a straightforward process. The only requirement it has was mentioned earlier. Google my business optimisation now ranks higher than content marketing and websites. It is also more important than other forms of advertising that do not yield the same success to local businesses.
Five things to increase Google My Business for SEO ranking
1. Use a Google Business account
Initially, you must set up the company presence using a Google my business account. However, it is imperative to educate the user that the feature differs entirely from Google’s business profile. Companies can use the former mention to gain access and optimise their presence online. Therefore, create a Google my business account and link it with the business profile.
To do so, visit https://business.Google.com/create and follow the instructions. You can sign up with a regular email or create a business-specific email separately for official use. When you sign up, the completeness of the Google Business profile matters the most. Unfortunately, the business will not appear on the search engine if the profile is incomplete. Below is an extensive guideline on Google My Business for SEO profiles:
First, mention the name, address, phone number, and website of the business foremost. Do not skip the step. Lastly, input the open hours too.
The following sections require research and thought, so invest time into them:
- Frequently Asked Questions that the company owner generates
- Products and services portfolio
- Attributes and Categories
Thirdly, the sections below must be constantly observed and updated to avoid a dropped ranking in Google my business analyser:
- Customer reviews
- Customer Posts
- Questions and Answers asked by the customer
2. Contact information
Secondly, Google My Business SEO is meticulous about the company’s contact information. Therefore, carefully browse the following tips for successful results.
Mention timing in detail
Most businesses only mention open hours and assume it is enough. However, Google my business analyser’s ranking increases when you mention holidays and regular open hours. As a result, the timing encourages the customers to visit your store and interact with the business. In addition, it also avoids negative reviews.
Assuming a customer intends to stop by your business. If they are on a deadline or need an item urgently, the market reputation drops if the hours are not communicated properly. In short, businesses that value customers’ time do well among the competition.
The particulars match the listing.
Are you using co. and company across the business listing? Another typical example is St. and street. If you use both variations, Google My Business will not be fruitful. Google appreciates consistency. Therefore, use the same business name and the exact address across all fields.
The algorithm will appreciate cohesion. On the other hand, any inconsistency in the description compromises the company’s online credibility. As a result, the SEO rank tanks.
Ensure the company name appears identically
Thirdly, the owner must also ensure that the business name is identical across all documents, signage, and fields. It must appear exactly as the first mention where Google requires an entry. Furthermore, you must avoid using location names or unnecessary keywords as the search will consider it spam. Moreover, keyword stuffing is also discouraged. The search engine will penalise the company for incompliance. Thus, severely denting Google my business optimisation strategies.
3. Picking a Category
Recognising a category is crucial to ensure Google My Business is successful. Therefore, adopt the following suggestions
Become part of the discovery searches
84% of the customers search for products and services alongside the business’ name. Conversely, only a handful of customers only search for the products. The feature is mainly for businesses whose names do not reflect their services.
After you choose a category, Google will present specific features that make your profile more engaging. The sub-categories add attraction. For example:
- A hair salon category will showcase if the business is experienced in a particular hairstyle.
- Secondly, a restaurant category will show the menu and reservation panel.
Even though the attributes may seem minutes, these details will ensure the customers choose your business over the competitors.
If you are unsure where the categories appear, they are the top portion of the business profile. Google My Business SEO encourages you to choose the correct category. Here are a few tips for doing so.
Be precise
The company owner must pick a specific category closest to the business’s nature. For example, there are many different forms of restaurants and salons, so pick accordingly. Search the dropdown menu by typing if you cannot find a specific category. There are more than 3,000 categories to browse that ensure specificity.
Do not select too many categories.
Does your business fall into different categories? Google my business analyser encourages owners to add secondary categories for high ranking. The company will first pick the primary category and then a sub-category so it appears at the top of the customer’s searches.
Lastly, avoid selecting too many categories. The company wishes the search engine matches their business to the customer needs. Therefore, avoid confusing the categories with products/services. The two are separate sections. In short, selecting too many options will hurt the SEO ranking. It will minimise engagement and increase challenges in attaining a competitive advantage.
4. Post Pictures
In addition to the tips above, adding pictures will also increase your Google search optimisation ranking. The feature is essential for the following reasons.
- Google My Business adds quality when the company uploads pictures. The business profile looks excellent.
- As the company updates pictures on its business profile, it shows that the business is actively participating online. The action positively impacts their online presence. The company will also notice the reviews, queries, and engagement increases.
- As mentioned above, adding photos will improve the customer-business relationship. If the company ads photos, 42% of customers become more curious about its location. Furthermore, companies with more than 100 photos receive 520% more calls and 1000% more website views, according to a recent survey.
5. Use Posts for advantage
Google My Business allows clients to take advantage of interactive articles and posts in the search results. The search engine gathers information from the official business website regarding specific events, promotions, or courses.
A top-quality post will increase engagement, ensuring more traffic to your company. The owner can invest in 10 posts every day. Unfortunately, these will expire after 14 days. The business can re-post or publish unique content. Each post can have a word count of an estimated 1000 words and must incorporate Google keywords organically.
However, unique and newer content is beneficial to amplify online presence. It shows Google that the business is up-to-date and consistent with seasonal/yearly trends.
Contact Algo Digital for SEO Domination
Like other company strategies, Google My Business must also focus on delivering authentic and accurate information to customers. Therefore, invest in the online feature to connect with the market. The instant results will amplify over time, guaranteed!
Algo Digital is a team of experienced and dedicated experts who will help businesses achieve their aims. Since its inception, the business has evolved into providing SEO audits, consultations, and content writing services to its clients. Algo Digital believes it is essential for businesses to have an uncontested online presence to gain a competitive advantage.
Algo Digital will expand your reach with Google by business SEO through innovative strategies and timely implementation. The service is customer-centric to encourage communication and growth. Algo Digital will not compromise on quality and deliver the Google my business analyser results with transparency. For more information about services or to schedule an appointment, contact Algo Digital today.
